Escort Marketing Blog

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What is the Purpose of Your Website?

by Sophie - Escort Business, how to information - May 19, 2008

 

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Hey, that’s a real question.

Have you given it any thought?

Many of you haven’t. How do I know? It only takes one look.

Any website that is successful has one main purpose, and maybe one or two secondary purposes.

What should be YOUR site’s purpose?

If you are actively seeking clients, then the purpose of your site should be to sell clients on the idea that the two of you are a good match. That you are worth spending time and money with. That you are going to be a pleasant experience. That you are going to keep your end of the deal. That you will communicate promptly, be honest, be discreet, be on time, and have no hidden agenda, hidden fees, hidden anything.

You see, These are all questions and fears that your website needs to answer. If it doesn’t, then many of your visitors are lost forever.

If you looked at your stats, from each 100 visitors, how many become clients? Probably none.

I have done experiments, and have studied others’ and this is what is standard for sites that “know what they are doing”. The conversion rate, that is how many of a hundred visitors buys, should be 1 or more.

I have advertisers, that convert 1 in a thousand.

Why? Because most of the questions need to be answered in plain English, not with fancy flittery graphics, not with animated gifs, not with porn videos. Not with better and more pictures. Not with… you fill in the blank.

In one experiment I ran, where I wrote the website’s text, the conversion was 6 or every hundred… that is 6 times the “normal” and about 60 times of YOUR site’s conversion.

I spent an hour this morning trying to put one of my banners on an advertiser’s site… she took my advice and took a free site on escortsite.com. Her “content” was waaaay down on the bottom of the page, I had to scroll to get there, instead what a visitor saw was music player, banners to other sites, animated glittery fancy nothings.

What do you think this girl is making? Probably not enough to pay her rent. And she is pretty. But her website isn’t selling her, it is repelling the visitor.

I didn’t even read her words… And others won’t either. Sale lost, money lost, opportunity lost, life lost.

Don’t do that to yourself.

If you need help, I offer a website reshuffle, for $100 an hour. Are you disappointed that I am not doing it for free? Compare paying $100 an hour (most sites only need an hour or two of work) and start making an extra 2-300 a day because of it.*** Would that be a good deal?

Anyway, if you are interested, email me at
outcall.net@gmail.com
.

If you don’t want to spend the money, or you don’t have it, at least read my blogposts, and start doing the redesign/rewrite yourself. You’ll thank me for it, your bottom line will thank you for it.

***Of course your performance depends on many other factors than your website’s quality. What I am promising, that the change I make for you will double, triple, quadruple your conversion. Driving traffic is still your accountability, Answering emails and phones, being personable and pleasant on the phone, being easy to get along with, being available, being decisive, etc. I can’t do THAT for you. If I could, I would. And I would charge another $100 an hour for that… lol.

Tags: Escort Business · how to information

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