Escort Marketing Blog

Welcome Back. If you haven't, please subscribe to my RSS feed. Thanks

I got an email today with a very good question. Here is the email, edited only to hide the identity of the of the writer:

Sophie, I have a question to ask you…and it comes from my knowing that you’ve been around this industry for YEARS, and my belief that you probably have the answer…lol

Where in the hell are the best places to advertise? Yeah, there is Eros, Cityvibe, TER, TBD, Date-Check, RS2K, blah, blah, blah. Been there and done that. The fact of the matter is that I am an adult, and I don’t have the inclination to spend hours on end posting messages on message boards, and having conversations with complete strangers in TBD or TER chat rooms, just to drum up business. Plus, they are all very clique-based and I am a loner, who tends to form alliances with other loners. That works best for me!

I changed the meta tags in my site to reflect my new location. After doing so, I also resubmitted it to Google, and added the header that Google’s search bot/crawler/spider was looking for. My webmaster told me that it will take a few days before my web site shows up in a Google search, but I know that there is so much more that I can be doing.

Legitimate businesses hire advertising firms to market them, and they place ads on billboards. Is there some type of advertising and marketing firm for the escort industry? That is what I’d really like.

Congratulations, that is a very good question. It shows that you have invested some thought into it, and that you have learned a little bit about advertising and marketing in general.

Now, I could recommend that you buy a few good traffic courses – general interest, there is none for our industry. What you would find that if you want to dominate a niche, you need more than one person working more than 8 hours a day to do that.

Generating back-links, generating highly rated content (and a lot of it) consistently, isn’t very suitable for an escort. For many reasons, but I will mention one here: because you are ultimately interested in selling your services, general albeit targeted traffic will not good any good for you. If it were my site, and if I had the ambition to be high profile and industry leader, and if I had the money to train and employ a team of 30-40 people to do the marketing, this would be a great way to go about getting all that traffic. Then I would have MY issue: how to monetize the traffic (i.e. what is it that I am going to sell them.) If I wanted to sell advertising to escorts, I would need another 30-40 commissioned people to sell advertising… what a drag.

So, I, myself, I have opted out of the rat-race, and I make do with what I am making in this industry.

Returning to the question: what should an escort do to get quality prospects, and a steady stream of them,

• Without having to have a 9-5 job just promoting the service
• Without advertising on very high traffic, very high profile, very dangerous places, like craigslist.

I am sorry, I don’t have a simple answer for you. I wish I had. I wish there were one.

I can tell you what I do in my other, non-adult businesses, because you may be able to glean some insights from that:

1. I have a company working “for” me that I pay monthly to write and post hundreds of articles on about 200 sites
2. I have another company that creates backlinks to my site for a monthly flat fee
3. I myself invent new and even newer ways to fascinate the visitors to my site with more and more generous and enticing offers of my (non-adult) products, of which I need to create a new one almost weekly
4. I have hordes of affiliates that make 50% of every sale that is generated through their affiliate links

This is the process a non-adult business must employ if they want to make REAL MONEY. Now, I have just started, so I am still building up to REAL money, but I can smell it, I can taste it… in the meantime I am working my butt off, and paying for the help through my nose.

The companies that I outsource most of my traffic generation employ 90% non-English speaking people in India or in the Philippines. You would never get the same amount of work done in the US even for 5 times more money. Why? the work is tedious, boring, repetitive, and I don’t know any American who is willing to do that day after day.

Posting on discussion boards is boring… time consuming, and tiresome.
Posting on craigslist is bad for your safety and well being… even if temporarily you make a lot of money.

Last night at 11:30 I got a sobbing phone call from a provider. It was hard to make out what happened at first, but eventually I understood what happened: This provider friend of mine has a big heart. She invited another provider to where she was working… the other provider’s state/city was a hot-zone…

The other provider came. My friend set her up with ads on craigslist, she was also going to get an ad on my site for her, and wished her well.

Last night, my friend who felt poorly, got a phone call from the other provider asking her to come over to her room (in the same hotel). She said no, she didn’t feel like getting out of bed. A minute later there was a loud, obnoxious knock on the door, she thought it was her friend. Instead it was two cops who after questioning her, told her that her friend ratted her out.

I checked on craigslist… there they were, both had ads, the the other provider had 6…

All this in a state where the District Attorney has a hard-on for craigslist, in fact they are suing them, and it is on the news every hour… The state is Connecticut and the DA is Blumenthal. But it could be any state…

This much about craigslist. The question is not whether you get into some kind of trouble, the question is when.

I wish people who help out around this industry were hard-working, decent people, but for the most part they aren’t. I am talking about the people, who (when I last looked, about a year ago) were submitting ads for escorts on craigslist… their attitude to life, to competition wasn’t what I would call high-class.

And that work is a walk in the park compared to discussion board postings… and that work actually directly produces result, and that work actually paid quite well, because you could see that it produced money in the pocket for you. It is not the same with the other traffic generating techniques.

The services I use charge $1500 a month for their work.

OK, now that you see, that those methods don’t work, what would I suggest that you do to increase your revenue?

I am going to sound like a broken record, but I have already written about your “secret weapon in advertising” but I’ll re-iterate:

1. It is much easier to keep a client than get a new client
2. If you don’t or can’t follow up with a prospect, you have to start from scratch every day. Make sure you have a system to follow up with clients. This is easiest if people contact you first in email. You need to use and answer their original email (or the last email in a sequence of a correspondence) to contact them to refresh their memory. Often they are interested and flattered that you remembered them
3. You need to be memorable. You need to underpromise and overdeliver.You need to work on your personality, on your “character” more than on your looks. Escorts are a dime a dozen (no offense meant, so please don’t get offended, ok?) and only a few shine.

   A few weeks ago a provider friend called me. She got a phone call from a guy who said that x escort referred him… then changed his story to y escort. That sounded very suspicious to me. Later it turned out that the guy actually didn’t remember if he saw x or y escort… talk about un-memorable… right?

   So Be memorable!

More about your secret weapon is in an older post http://www.outcall.net/blog/where-is-your-secret-weapon-in-marketing/

Another older post is here

And a third is here

And with regards to craigslist: if I were a provider, I would put, occasionally, an ad on craigslist. I would word it classily, and I am sure I would get business and I would be fine.

I would invent a “moniker” to start my story, and that moniker would never change. One of my friends is the sweetest independent in (her state). She has been that for the past 10 years. She makes sure she lives up to her “story.”

What’s special about you? What is something almost all customers have said when they were talking about you? That you listen well? That you make them feel good about themselves? That you are good with newbies? That you are patient? That you have the hands of a world-class masseuse? That you are the queen of tease? What is it?

Start with that, and build on that. Become that. With that your marketing mystique begins.