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How you do anything… is how you do everything.
And though people don’t know that consciously, they do know it subconsciously.
So the style of your ad “heralds” the experience one will have with you while doing business.
If you write your ad like an accountant, one can count on a session that is dry, dutiful and not very memorable… much like Sunday school.
If you write your ad in a hurry, spelling errors, dyslexic errors, all lower case or all caps: you are always in a hurry, you don’t pay attention to details, and you are good, at best, for a half price quickie… one foot out the door. You can also be counted on to care only about yourself.
These are just two examples that passed my desk today… I will post more as I come accross them… it is never too late to tame the beast in you, the one that keeps you the same… small, insignificant, broke, sick, stuck in the same old, same old.
Once you catch something that you can improve, please, set out to improve it.
It is not charming, or spontaneous to be always in a rush, to be late, to be babbling all over the place.
And it is not sexy to cross all your tees, and never have anything hang out…
Allow your life (and your ads) to be like a dance, flowing, expressive of something deeper. It is pleasing to the Power, and it is nice, it is pleasant, it is fun, it is erotic, and after all, it is the only life you got!

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