Escort Marketing Blog

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Here is the scenario:

Prospect #1 emails you: “Can I see you on Thursday?” You send him your little questionnaire (see an earlier post), you get a satisfying response… but you have the cold… so you send him an email that you are terribly sorry, but could it be another week, because you are under the weather.

Prospect #1 wishes you well, and you never hear from him again.

A month later, business is slow, your rent is due, you decide to email all the guys that wanted to see you but – for one reason or another – it didn’t happen. Not that they didn’t screen as desirable… just it didn’t happen.

Here is the question: should you email them? should you follow up?

My expert says, no way. She says: it is an image issue, and you should not bother.

I say: YES. FOLLOW UP. When they emailed you, they gave you implicit permission to correspond with them. Did NOT give you permission to share their email, or blast unrelated offers to them, like porn, or bad jokes, but did give you permission to talk to them, one-on-one.

Your biggest asset is your prospect list combined with your customer list. If you don’t use it, you are leaving 80% of your money on the table. I am not kidding you!

In the fall/winter of 2003 I had to go to NJ every week for a conference. I drove down the morning of the conference, stayed overnight, and came back the next day. It was an expensive trip, long drive, expensive hotel, so I decided to see people before and after my conference.

I had 2 hours before, and 3 hours after. I could see 5 people. Every week, for 8 months, I saw exactly 5 people each week that 8-month period. Net $800 after taking off the hotel, food, and gas expenses.

How did I do it? week in, and week out? By emailing weekly, of course. All the appointments were booked in advance.

If I could do it, you can do it.

Do you want to know what the emails said? Post a comment and I’ll decide if I let you have it. OK?