Escort Marketing Blog

I just watched a guy’s video who is American and lives in Japan, an he says that half of the stores are closed because people stay at home because the town is hit so hard with the swine flu. I am quoting from his email:

Swine Flu: How Will It Affect Your Business?
Swine Flu has already sent major economic ripples through Kobe and is now threatening Osaka. I was walking past closed stores
yesterday

If you haven’t, it is time to order some mms, because being prepared is better than to scramble when you or your kids are hit.

There is the saying: it is too late to dig a well when you are thirsty.

I am going to order a larger supply of mms next week, and then I can accept payments just as if you were paying for an ad, which means almost any way… most places can’t do that. Expect it to cost about $20~$25, and it is enough for a large family for a long time.

Am I sure that it will hit the US as well? No, I am not sure, but if you ask me, I’d rather invest twenty bucks than be ill for a long time.

A provider friend of mine was ill for more than two weeks with it, and suffered mightily, and didn’t get well until she took my remedy.

I’ll make another post when I am ready to take orders. OK?

Here is a link to read about mms: click here for website or google

or download the book rightclick and save as…

As a provider for many, many (sometimes TOO many) years, I’ve had my share of ups and downs. Most of them have been ups. But the downs were so bad I have had to crawl in my bed and not answer the phone or even… egads… take a shower.

So, if you get a touch of the blues, you’re not alone.

This business is not for everyone, and even the toughest of us can feel as if the weight of the world is on us. It’s difficult for most women to be intimate with strangers, without it affecting them in some way. We crave that emotional attachment, something you don’t normally get with a client.

Society’s opinion of us doesn’t help, but that is really just the tip of the iceberg.

So, what to do when you’re feeling so sad you can’t get out of your own way? Well, for starters…take care of yourself. You will do nobody any good if you’re feeling that bad. Your clients will sense it immediately and it will hurt your business in the future. It only takes one bad session. In other words, do not take any appointments. Get a massage, watch a chick flick and bawl your eyes out. Eat a gallon of ice cream, whatever might fill a void, however temporarily.

Hopefully you have at least one friend who is either in the business or at least knows about your lifestyle that you can call up for support. I understand it may be difficult to talk to a professional about your feelings, but if you can find a reputable therapist that is willing to see you without judgment, by all means do so. But don’t suffer alone.

The one thing I have learned in all my years is that, yeah, there are some real assholes out there in this business, but that’s the same in EVERY business.

How many people do you know get up every morning and say “I just love my job!”? Not many! But there are people out there that do care. I have formed some very loving relationships with both clients and providers, I can’t say I’ve never been burned, but for the most part, it’s all been good. That’s probably why I’ve stayed so long. Sometimes I get up and say “Oh damn, not another day of this”, but there are days when, yes, I do get up and say “I love my job!”….here’s to many more of those days!

Be well, stay safe!

Peace,
Sherry

I have been more inspired that usual and spent the last two days setting up a new blog to feature mature escorts.

Go and check it out.

http://www.olderescorts.us

In all my conversations with my advertising customers, paying or not paying, there is one common thread that I have been noticing.

You are acting like a puppet on a string.

Something happens, and you are jumping.

The phone isn’t ringing on Monday: you get all worried, you start to do sudden changes to your ads, reduce your rate, imagine being evicted, etc.

The hotel clerk says that you can’t just pay for another week, you need to first move to another room… and you are ready to kill them, kill yourself, call corporate, etc.

Someone sends you and email saying they are 15 and would like to use your services. You immediately KNOW what’s happening and that’s bad, and you are taken out of your life, out of your business, on a merry-go-round on following this upset to its ultimate conclusion… which, for the most part is NOTHING.

You are on a winning streak, you know what you are doing, your clients love you, you are making money. Your mother calls and offers you a rental 2,000 miles from where you are now… and your first “instinct” is a reactive one: maybe you should move there, leave the clients, the winning, the money, the future behind… because some women wants to rent you their unrented apartment?\

Do you see the common thread in the above examples? I tell you what I see: your core, your center isn’t solid enough. You are out of balance, behave like confetti or dry leaves in the wind.

But why? If you were good enough, happy, appreciated today: a day without work makes you not good enough, not appreciated? Do you know that being “externally” driven is a kind of addictive behavior and a living hell? You could be “INTERNALLY” driven, but of course there are some conditions:

1. you need to define who you are and what you are about, and you need to do it with words, not some vague yearnings, and you need to put it in writing, and easily accessible so when the outside world give you question marks, you can read it to yourself and return to your center, fast, painless. Become consequential and a person again, instead of confetti, floating and flying in the air, the way the wind blows.

2. You need to commit, I MEAN COMMIT to stop reacting. to what? To anything. Best to do is to count to ten, fifteen, if necessary to 30. Count until the urge to react subsides. Unless you are in front of a moving Mac truck, there is no urgency in acting. EVER.

Hi!

Some callers got me really excited, but then I found out the truth.

You see, originally it looked like Craigslist is complying with the demands of the many states, and they are removing the erotic services category.

But… and here is the but, good news for most, not so good for me that the adult services category is wide open. There are two differences: 1. the photos must have no nudity on them, lingerie is ok, 2. the new post price is now $10 per post, it cost $5 to repost.

What does this mean? That nothing much changed, it is just blowing smoke up people’s arses… Craigslist reinvented the wheel. good for them.

My opinion, the amount of advertiser is going to go back to how it has been within a week or two. Girls need to get new pictures with coverage, so the photographers will be busy, but that’s all.

If you need a photographer in NJ, my photographer from my Mentertainment Magazine, Keith Terracina is available, his number is 908-361-5606, Then Nichole in NYC. If you were near me, I could take some pictures of you too, I used to take most of the cover shots for the magazine, so I know what I am doing…

I am working on another craigslist type site, http://www.yourcityescort.com and I’ll make this link active once it is ready… a day or two or three…

The good thing about this type of sites, that you can use the page as your website, and you can add a link to your ad on outcall.net… so it’s a great solution to a lot of you that don’t have a regular website.

I just wanted to put in my two cents worth…

*********************
Confucius say…
Man who run behind car…get exhausted.
Man who run in front of car…get tired.
*********************
and here are three cartoons from a paper someone left on a chair… notice, I am sneaking in a little teaching… I can’t help myself… sorry. xoxo

reverse psychology or what you focus on will never disappear

you need to resist something for it to hurt you.

No matter how well you build yourself up, your best friend can bring you down in a jiffy. pick your friends wisely.

Till next time. xoxo
Oh, one more thing: if you are on twitter, you can “follow me” at http://www.twitter.com/outcall

I am a movie buff. There was a time in my life when I wanted movies to be my life, making them, writing about them, anything.

Nowadays I watch 3-4 Netflix movies a week. I watch them on my 7-inch dvd player with headphones. I am sitting in the bed, and this way I am not distracted, no eating, no drinking, just the movie.

I want to talk about a move I saw on Thursday: Irina Palm. It’s a British movie, starring Marianne Faithful, a woman in her 50′s. Little frumpy, little dull, housewife, no skills.

She has a son, and a sick grandson… a grandson who may or may not be cured in Australia, and they have already sold their house to pay for the years long hospital stay.

She decides to get a job, though she has no skills. She walks into this basement place, calls Sexy World, that has a sign: hostess wanted. The job is to be a wanker (that’s a British word for someone who masturbates men for money.) It pays well, and she takes the job.

She becomes the amazingly sought after “Irina Palm” palm… get the name?

We witness as she, for the first time in her life, grows some self esteem, some sense of self, a pride in her work, a fighting spirit. There is not a moment of lewdness in the whole move, it is real, it is warm, and it is very very inspiring.

It struck me that the movie really proves my main slogan in life: if you feel good about yourself, you feel good about your life. But how you feel about yourself has a lot to do with what is the context of your life.

This woman is decent, generous, through and through. We all have something to learn from her. Actually, a lot to learn from her.

I recommend that you find this movie and watch it. I watched it twice in a row, fast forwarding the parts that were only “story” the second time around. I was mainly interested in her personal growth and transformation from nobody to somebody.

Go see it. Netflix has it, and I gave checked, blockbuster has it. You’ll thank me for it.

I got an email today with a very good question. Here is the email, edited only to hide the identity of the of the writer:

Sophie, I have a question to ask you…and it comes from my knowing that you’ve been around this industry for YEARS, and my belief that you probably have the answer…lol

Where in the hell are the best places to advertise? Yeah, there is Eros, Cityvibe, TER, TBD, Date-Check, RS2K, blah, blah, blah. Been there and done that. The fact of the matter is that I am an adult, and I don’t have the inclination to spend hours on end posting messages on message boards, and having conversations with complete strangers in TBD or TER chat rooms, just to drum up business. Plus, they are all very clique-based and I am a loner, who tends to form alliances with other loners. That works best for me!

I changed the meta tags in my site to reflect my new location. After doing so, I also resubmitted it to Google, and added the header that Google’s search bot/crawler/spider was looking for. My webmaster told me that it will take a few days before my web site shows up in a Google search, but I know that there is so much more that I can be doing.

Legitimate businesses hire advertising firms to market them, and they place ads on billboards. Is there some type of advertising and marketing firm for the escort industry? That is what I’d really like.

Congratulations, that is a very good question. It shows that you have invested some thought into it, and that you have learned a little bit about advertising and marketing in general.

Now, I could recommend that you buy a few good traffic courses – general interest, there is none for our industry. What you would find that if you want to dominate a niche, you need more than one person working more than 8 hours a day to do that.

Generating back-links, generating highly rated content (and a lot of it) consistently, isn’t very suitable for an escort. For many reasons, but I will mention one here: because you are ultimately interested in selling your services, general albeit targeted traffic will not good any good for you. If it were my site, and if I had the ambition to be high profile and industry leader, and if I had the money to train and employ a team of 30-40 people to do the marketing, this would be a great way to go about getting all that traffic. Then I would have MY issue: how to monetize the traffic (i.e. what is it that I am going to sell them.) If I wanted to sell advertising to escorts, I would need another 30-40 commissioned people to sell advertising… what a drag.

So, I, myself, I have opted out of the rat-race, and I make do with what I am making in this industry.

Returning to the question: what should an escort do to get quality prospects, and a steady stream of them,

• Without having to have a 9-5 job just promoting the service
• Without advertising on very high traffic, very high profile, very dangerous places, like craigslist.

I am sorry, I don’t have a simple answer for you. I wish I had. I wish there were one.

I can tell you what I do in my other, non-adult businesses, because you may be able to glean some insights from that:

1. I have a company working “for” me that I pay monthly to write and post hundreds of articles on about 200 sites
2. I have another company that creates backlinks to my site for a monthly flat fee
3. I myself invent new and even newer ways to fascinate the visitors to my site with more and more generous and enticing offers of my (non-adult) products, of which I need to create a new one almost weekly
4. I have hordes of affiliates that make 50% of every sale that is generated through their affiliate links

This is the process a non-adult business must employ if they want to make REAL MONEY. Now, I have just started, so I am still building up to REAL money, but I can smell it, I can taste it… in the meantime I am working my butt off, and paying for the help through my nose.

The companies that I outsource most of my traffic generation employ 90% non-English speaking people in India or in the Philippines. You would never get the same amount of work done in the US even for 5 times more money. Why? the work is tedious, boring, repetitive, and I don’t know any American who is willing to do that day after day.

Posting on discussion boards is boring… time consuming, and tiresome.
Posting on craigslist is bad for your safety and well being… even if temporarily you make a lot of money.

Last night at 11:30 I got a sobbing phone call from a provider. It was hard to make out what happened at first, but eventually I understood what happened: This provider friend of mine has a big heart. She invited another provider to where she was working… the other provider’s state/city was a hot-zone…

The other provider came. My friend set her up with ads on craigslist, she was also going to get an ad on my site for her, and wished her well.

Last night, my friend who felt poorly, got a phone call from the other provider asking her to come over to her room (in the same hotel). She said no, she didn’t feel like getting out of bed. A minute later there was a loud, obnoxious knock on the door, she thought it was her friend. Instead it was two cops who after questioning her, told her that her friend ratted her out.

I checked on craigslist… there they were, both had ads, the the other provider had 6…

All this in a state where the District Attorney has a hard-on for craigslist, in fact they are suing them, and it is on the news every hour… The state is Connecticut and the DA is Blumenthal. But it could be any state…

This much about craigslist. The question is not whether you get into some kind of trouble, the question is when.

I wish people who help out around this industry were hard-working, decent people, but for the most part they aren’t. I am talking about the people, who (when I last looked, about a year ago) were submitting ads for escorts on craigslist… their attitude to life, to competition wasn’t what I would call high-class.

And that work is a walk in the park compared to discussion board postings… and that work actually directly produces result, and that work actually paid quite well, because you could see that it produced money in the pocket for you. It is not the same with the other traffic generating techniques.

The services I use charge $1500 a month for their work.

OK, now that you see, that those methods don’t work, what would I suggest that you do to increase your revenue?

I am going to sound like a broken record, but I have already written about your “secret weapon in advertising” but I’ll re-iterate:

1. It is much easier to keep a client than get a new client
2. If you don’t or can’t follow up with a prospect, you have to start from scratch every day. Make sure you have a system to follow up with clients. This is easiest if people contact you first in email. You need to use and answer their original email (or the last email in a sequence of a correspondence) to contact them to refresh their memory. Often they are interested and flattered that you remembered them
3. You need to be memorable. You need to underpromise and overdeliver.You need to work on your personality, on your “character” more than on your looks. Escorts are a dime a dozen (no offense meant, so please don’t get offended, ok?) and only a few shine.

   A few weeks ago a provider friend called me. She got a phone call from a guy who said that x escort referred him… then changed his story to y escort. That sounded very suspicious to me. Later it turned out that the guy actually didn’t remember if he saw x or y escort… talk about un-memorable… right?

   So Be memorable!

More about your secret weapon is in an older post http://www.outcall.net/blog/where-is-your-secret-weapon-in-marketing/

Another older post is here

And a third is here

And with regards to craigslist: if I were a provider, I would put, occasionally, an ad on craigslist. I would word it classily, and I am sure I would get business and I would be fine.

I would invent a “moniker” to start my story, and that moniker would never change. One of my friends is the sweetest independent in (her state). She has been that for the past 10 years. She makes sure she lives up to her “story.”

What’s special about you? What is something almost all customers have said when they were talking about you? That you listen well? That you make them feel good about themselves? That you are good with newbies? That you are patient? That you have the hands of a world-class masseuse? That you are the queen of tease? What is it?

Start with that, and build on that. Become that. With that your marketing mystique begins.

Compare the following two pictures:

The pictures on the left were taken in a studio, background carefully chosen to be contrasting and not competing with the foreground. The pose is set up to showcase the escort’s best physical features. Buttocks, hair, eyes, breasts, personality.

If you look at the pictures on the left you can see the important body parts, they are shapely, they are clearly seen, and they have a good muscle tone. On the pictures on the right you either don’t see anything, even though it’s there or it is lacking aliveness, muscle tone, and definition. Just as a smiling face shows life, a body can “smile” and show life, show energy, show itself bursting with vitality, sexuality, and attraction, as opposed to how you look when you are just sitting around, thinking about whatever… not very attractive…

Do you think a photo that shows you at your best will “sell” you better than a lousy snapshot where one can’t tell what you look like, can’t tell what kind of a person you are, can’t tell what to expect from your session? Think hard… what do you think?

Do you need a professional photographer to have good pictures on your site? No, you need a good photographer. And that is not a dime a dozen.

One of your collegues, Nichole is New York City, moonlights by doing photography. She is the lovely brunette in the first picture. That picture was self-shot, which is not so easy. That is not an easy feat… it is a lot like playing chess without a chess board… not many chess players can do it.

She has a studio in downtown Manhattan, and you can contact her directly… I don’t even know what she charges for a shoot… she’ll tell you herself. photographer@adultserviceprovider.com

Now, as an afterthought, do not think that every photographer that knows his trade will take the type of pictures that will sell your services well. Why? Because though they know their trade, photography, they don’t know YOUR trade, companionship, intimate get togethers, nurturing shy, insecure people.

A photo that is too perfect does not attract many clients, only the ones that have enough self confidence.

Many times I need to add a disclaimer to the ad: “if it is not me in the picture, you pay nothing.” I only do that when the picture makes the escort look so gorgeous that there is a disconnect between their rate and their looks on the photo.

I’ll show you two examples of such a photo:

Now, I happen to know that those girls had a problem getting customers until I put that “if it’s not me…” note in their ad title.

What should that tell you: you should look great on the pictures, but not 10 times greater than in real life. Wear the clothes you normally wear. Have your hair just a “hair” better than normal. Tell your photographer, or better yet, show them how you normally look at a regular session. So when customers arrive your door (or when they open the door for you) they immediately see that there was no switcheroo, and you are the girls in the picture. After all, they want to spend a good time with the girl at the door, not trying to remember the image that made them pick up the phone. OK?

The best pictures are the ones that look and feel like a snapshot, like Nichole’s own picture, but done with all the above in mind. That is the case of “you have your cake and eat it too”

You look your best and you feel approachable, real, and someone a man would want to spend time with. TIME… remember?

PS: If I used your picture to demonstrate something… please don’t take it personally. I know you, I love you, I respect you, and your pictures could be better for business if they were taken by the above principles. Please cut me some slack… ok? xoxoxo

PS2: Contact Nichole… maybe she can “coach you” if you can’t make it to NYC… here is her email again: photographer@adultserviceprovider.com

PS3: if you were wondering, this is not a paid advertising, I am getting nothing out of recommending Nichole other than the satisfaction that some of you will have more business… after all my vision is escorts who become wealthy… I mean you. Yes, you!

I wrote the “other” victim article exactly 2 weeks ago. And here I am, writing another “victim” article.

But this one isn’t about becoming a victim of a lone ranger, deranged, depraved murderer looking like a preppy young wealthy medical student. No, this one is becoming a victim of government, of big Pharma, of designer virus, and big hysteria.

Business was just picking up… and now here is the next monkey wrench, swine flu.

I will write another article just on the swine flu phenomenon, in this article I’d rather focus on what it is that you can and should do to be well, to keep prosperous, keep safe, and not be forced to spend your precious money on medication, for yourself or for your loved ones.

Government, the medical establishment, and the pharmaceutical companies would like you to think that only they have answers to your questions and problems in the area of well-being. And it would be fine if it were true, but it is a lie.

Beyond it being lie, it is a setup. It’s taken “them” almost a century, but so far, they are winning.

Let’s talk a little business, ok? If you wanted me to spend more money with you, what would you do? You would speak up the necessity and the urgency to spend money with you. And what would you do if you wanted people to need you more than they already do… and you were a pharmaceutical company? Would you create diseases with fancy names and common enough symptoms that people would believe you that they have the problem you solve with your expensive and very profitable medicines?

You sure would, if you were as unethical and as money hungry as the pharmaceutical industry.

And if you wanted to do even more business, would you poison or infect the population with “designer” viruses just to line your own pocket? I think that if you were unethical, money hungry, and supported by government, you would.

In essence, I have described to you what is happening.

There is proof that the swine flu virus is a designer, genetically engineered pathogen. We have been experimented on for decades, different viruses and bacteria are distributed in different regions of the world, and the big pharma together with governments are experimenting on us.

Now add to it, that it is a proven fact that MOST genetic diseases are caused by viruses, and I am talking about the big ones, like cancer, and diabetes, and lupus, and even heart problems, then the circle is now really tightly closed on us, and it seems that they are winning, the c..cksuckers. sorry for my french. I am outraged.

A little known fact about me: I was born three months premature. I have been very sensitive to everything, bugs, stress, pollution, etc. I am like your yellow canary miners used to take to the mines with them. When the canary keeled over, or even stopped singing, it was time for the miners to run towards the elevator and speedily leave: there was going to be an explosion, or just plain not enough oxygen to stay alive.

I have the body and sensitivity of a canary, and I can tell you: it is time to go to the entrance and leave, fast.

Unfortunately we can’t just get off this planet… there is no place to go. And our word isn’t being heard (if we have even said anything) by the powers that be.

So it is time to take our own health into our own hands.

Some couragous individuals, at great price to them, have discovered, perfected and documented processes and substances that can be prepared and used, instead of, like sheep, being lead to the slaughter.

Many were murdered, many were imprisoned, but their inventions are alive and well, (with some unfortunate exception where big pharma was able to destroy all the tools for healing, like in the case of Dr. Royal Rife in the 1930s who first proved that cancer is caused by a microbe.)

With the imminent danger at our hand, the swine flu, that officials (I say) hope will become a pandemic and will kill millions of people, we need to deal with two sides of the coin for ourselves.

1. We need to make sure that we don’t get sick, because you can’t make money when you are not working and We need to make sure that our loved ones are well
2. We need to make sure that at least our regular customers are well

I have been researching self-healing for 27 years. Before that I was like most: I went to the doctor…

I have found some remedies that cure or at least contain many diseases.

I’d like to recommend two of them in this article, in light of the swine flu.

1. Food grade hydrogen peroxide: when taken internally, it seeks out and destroys pathogens in the blood stream. It is cheap, and it is effective.
2. Sodium Chlorite, or as it’s been nicknamed: the Miracle Mineral Supplement (MMS). If Hydrogen Peroxide is a good soldier, this, the MMS is the 100 headed heat seeking missile… It is effective, it is amazingly selective, and only is attracted by the bad guys in your body, and it is fast.

I have tested both, and I am currently on a long term self-treatment with the second.

You can read up on either or both: Hydrogen peroxide literature: Http://www.mavencentral.com/oneminute, or my other blog http://www.answers-h2o2.com

MMS: http://www.mavencentral.com/mmsbook.pdf, and http://www.miraclemineral.org

The price of 1 liter of 35% food grade hydrogen peroxide is about 40 bucks with shipping, the price of the mms kit is around $20-$30 with shipping. Hydrogen peroxide:
MMS: http://www.mmsmiracle.com/mms_deal

I plan to order the raw materials of MMS and sell it to you at cost, which should come to around $15 with shipping.

The downloadable books will tell you all you need to know, in addition to that, you can always email me for support, I am here to help you. If you are my advertiser, you have my email address…